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    CUSTOMER INTENTION AS THE KEY TO SUCCESSFUL CRM IMPLEMENTATION: EMPIRICAL INSIGHTS FROM AN SEM APPLICATION

    (2005) CUSTOMER INTENTION AS THE KEY TO SUCCESSFUL CRM IMPLEMENTATION: EMPIRICAL INSIGHTS FROM AN SEM APPLICATION. PhD thesis, Southern Illinois University at Carbondale.

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    Item Type: Thesis (PhD)
    Subjects: Management and Marketing
    Department: KFUPM Business School > Management and Marketing
    Depositing User: Dr. OBAID MUBARAK AL-SHURIDAH
    Date Deposited: 25 Jun 2008 12:16
    Last Modified: 01 Nov 2019 13:47
    URI: http://eprints.kfupm.edu.sa/id/eprint/9392