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CUSTOMER INTENTION AS THE KEY TO SUCCESSFUL CRM IMPLEMENTATION: EMPIRICAL INSIGHTS FROM AN SEM APPLICATION

Al-Shuridah, Obaid (2005) CUSTOMER INTENTION AS THE KEY TO SUCCESSFUL CRM IMPLEMENTATION: EMPIRICAL INSIGHTS FROM AN SEM APPLICATION. PhD thesis, Southern Illinois University at Carbondale.

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Item Type:Thesis (PhD)
Date:2005
Date Type:Completion
Subjects:Management and Marketing
Divisions:College Of Industrial Management > Management and Marketing Dept
Creators:Al-Shuridah, Obaid
Email:shuridah@kfupm.edu.sa
ID Code:9392
Deposited By:Dr. OBAID MUBARAK AL-SHURIDAH
Deposited On:25 Jun 2008 15:16
Last Modified:25 Apr 2011 08:50

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