Al-Shuridah, Obaid (2005) CUSTOMER INTENTION AS THE KEY TO SUCCESSFUL CRM IMPLEMENTATION: EMPIRICAL INSIGHTS FROM AN SEM APPLICATION. PhD thesis, Southern Illinois University at Carbondale.
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| Item Type: | Thesis (PhD) |
|---|---|
| Date: | 2005 |
| Date Type: | Completion |
| Subjects: | Management and Marketing |
| Divisions: | College Of Industrial Management > Management and Marketing Dept |
| Creators: | Al-Shuridah, Obaid |
| Email: | shuridah@kfupm.edu.sa |
| ID Code: | 9392 |
| Deposited By: | Dr. OBAID MUBARAK AL-SHURIDAH |
| Deposited On: | 25 Jun 2008 15:16 |
| Last Modified: | 25 Apr 2011 08:50 |
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